Educating customers on terpenes enhances their purchasing experience and also establishes your business as a trusted authority in the industry. Let’s see why.
The cannabis industry has evolved beyond THC and CBD percentages—today, customers seek a more refined experience, and terpenes play a vital role in delivering that. Since terpenes may seem a pretty recent discovery, customers are not too familiar with them, and terpene sellers have the main responsibility to educate their customers.
Educating customers about terpenes not only builds trust but also enhances their purchasing decisions.
A well-informed customer is more likely to appreciate the nuances of different terpene profiles and, in turn, become a loyal buyer.
This article will explore actionable tips to effectively educate customers about terpenes, helping businesses stand out in a competitive market.
Tips for Educating Customers on Terpenes
1. Interactive and Informative Displays
Consumers engage more with information that is visually appealing and easy to access. Consider the following strategies:
- Terpene Profile Charts: Create infographics highlighting common terpenes, their aromas, and their effects.
- QR Codes: Link to in-depth terpene guides, blogs, and videos that customers can explore on their phones.
- Scent Stations: Provide samples of isolated terpenes to help customers connect aromas with effects before making a purchase.
2. Comprehensive Staff Training
Your budtenders are the first point of contact for most customers. Their knowledge can make or break a sale. To ensure they can confidently educate customers:
- Train staff on terpene benefits and how they interact with cannabinoids.
- Encourage them to ask customers about desired effects rather than just THC potency.
- Equip them with easy-to-reference terpene cheat sheets to facilitate quick and informed recommendations.
3. Digital Educational Content
In today’s digital age, many customers research products before visiting a dispensary. Having a strong online educational presence increases engagement and trust.
- Blog Posts & Guides: Publish content about terpenes, their effects, and their role in cannabis products.
- Videos & Infographics: Use short, engaging videos and easy-to-understand visuals to explain terpene science.
- Email Newsletters: Keep customers informed with monthly emails featuring terpene highlights and product recommendations.
4. Engaging Social Media Presence
Social media is a powerful tool for customer education. By consistently sharing informative content, you can boost engagement and position your brand as an industry leader.
- Post weekly terpene spotlights featuring their effects and popular strains containing them.
- Share customer testimonials about how different terpene profiles have enhanced their experience.
- Host live Q&A sessions where customers can ask about terpenes and product selection.
5. Collaborations with Industry Experts
Partnering with growers, scientists, and educators adds credibility to your educational initiatives. Consider these approaches:
- Guest Blog Posts & Interviews: Feature insights from cannabis professionals who specialize in terpenes.
- Workshops & Webinars: Host in-person or virtual events that dive deeper into terpene science.
- Brand Partnerships: Work with premium terpene suppliers, like Bucanna Labs, to provide customers with the highest-quality products and expert-backed information.
Additional Tips for Effective Terpene Education
- Use Customer Feedback to Optimize Product Information: Gather insights from customer interactions and refine product descriptions, FAQs, and educational materials accordingly.
- Gather Customer Insights on Knowledge Gaps and Interests: Conduct surveys or analyze customer inquiries to tailor education efforts to their needs.
FAQs
How can I explain terpene effects in a simple way?
Use relatable comparisons, such as describing terpenes like essential oils in plants. Explain that they influence aroma, flavor, and potential effects in cannabis and other products.
What are the best ways to keep customers engaged when teaching about terpenes?
Incorporate interactive elements like quizzes, live Q&As, and social media polls. Using visuals and storytelling also makes information more digestible and memorable.
What key terpene traits should customers know?
Customers should understand how terpenes contribute to scent, taste, and potential therapeutic benefits. They should also know that terpenes interact with cannabinoids to influence effects.
What are common terpene myths, and how can you correct them?
A common myth is that terpenes only affect aroma and flavor. In reality, they play a significant role in the entourage effect, influencing how cannabinoids interact with the body.
Conclusion
Educating customers about terpenes is not just a marketing strategy—it’s a long-term investment in customer trust and loyalty.
By implementing in-store and digital education techniques, businesses can enhance customer confidence and create a competitive edge in the terpene market.}
Prioritizing education leads to better-informed customers who make thoughtful purchasing decisions.
At Bucanna Labs, we’re committed to providing not only high-quality terpenes but also valuable resources to help customers navigate the world of terpenes with confidence.
For more insights, check out the Bucanna Labs Blog or contact our team for expert guidance on choosing the right terpenes for your needs.